Book Description
Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.
(Thomson Learning) Outlines step-by-step procedures readers can apply to solve design or advertising problems. Includes projects and exercises throughout. Contains more than 275 full-color illustrations. Provides web design, web logos, annual reports, branding, and portfolio projects. Previous edition: c1996. Softcover. DLC: Commercial art
About the Author
Robin Landa
is a Distinguished Professor in the Department of Design at Kean University of New Jersey and a branding consultant and creative strategist with her own firm, RobinLanda.com. In addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity, Ms. Landa is an award-winning designer and author. She is the author of Advertising by Design, Designing Brand Experiences, and the best-selling Graphic Design Solutions.Inside This Book
First Sentence: Graphic design is America's most pervasive art form.
Key Phrases - Statistically Improbable Phrases (SIPs): graphic design solution, designing with type, graphic design applications, visual hierarchy, twenty sketches, ten sketches, promotional design, kirshenbaum bond, typographic elements, graphic impact, design firm, spatial depth, visual weight, graphic space, typographic design
Key Phrases - Capitalized Phrases (CAPs): New York, San Francisco, Petrula Vrontikis, Presentation Present, Pentagram Design, Los Angeles, Creative Group, Kean University, Vrontikis Design Office, Museum of Modern Art, Tony Ciccolella, Paula Scher, Associates Inc, Jennifer Sterling Design, Martin Holloway Graphic Design, Morla Design, Stefan Sagmeister, Anne Klein, Geismar Inc, Jack Anderson, French Fries, Joyce Nesnadny, Louise Fili Ltd, Planet Design Company, Saks Fifth Avenue
Some Review
I just finished reading all but one or two chapters of this book for a class where this was the primary text. I have to say that this book goes everywhere with me and has become a favorite. Compared to the other text books I had this semester (and many others as well), this was a breath of fresh air.
The writing was never dry and it never dragged. What I read really stuck with me and I looked forward to my weekly reading. Also having the exercises at the end of most of the chapters is wonderful for a student for further learning that truly is self-paced. I plan on doing most, if not all of these exercises for further practice. I am definitely going to have to look into Landa's other titles as well.
By Sarah Merchant (Lebanon, ME United States)
This book is loaded with valuable (clearly stated) information and outstanding illustrations to demonstrate successful creative thinking and targeted solutions.
By Leo Lois (Pennsylvania)
Graphic Design External links
"Graphic Design" from Wikipedia, the free encyclopedia
"Graphic Design Agency"
