Graphic Design Solutions, Third Edition

Book Description

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Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.

(Thomson Learning) Outlines step-by-step procedures readers can apply to solve design or advertising problems. Includes projects and exercises throughout. Contains more than 275 full-color illustrations. Provides web design, web logos, annual reports, branding, and portfolio projects. Previous edition: c1996. Softcover. DLC: Commercial art

About the Author

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Robin Landa is a Distinguished Professor in the Department of Design at Kean University of New Jersey and a branding consultant and creative strategist with her own firm, RobinLanda.com. In addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity, Ms. Landa is an award-winning designer and author. She is the author of Advertising by Design, Designing Brand Experiences, and the best-selling Graphic Design Solutions.

Inside This Book

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First Sentence: Graphic design is America's most pervasive art form.

Key Phrases - Statistically Improbable Phrases (SIPs): graphic design solution, designing with type, graphic design applications, visual hierarchy, twenty sketches, ten sketches, promotional design, kirshenbaum bond, typographic elements, graphic impact, design firm, spatial depth, visual weight, graphic space, typographic design

Key Phrases - Capitalized Phrases (CAPs): New York, San Francisco, Petrula Vrontikis, Presentation Present, Pentagram Design, Los Angeles, Creative Group, Kean University, Vrontikis Design Office, Museum of Modern Art, Tony Ciccolella, Paula Scher, Associates Inc, Jennifer Sterling Design, Martin Holloway Graphic Design, Morla Design, Stefan Sagmeister, Anne Klein, Geismar Inc, Jack Anderson, French Fries, Joyce Nesnadny, Louise Fili Ltd, Planet Design Company, Saks Fifth Avenue

Some Review

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Favorite Graphic Design Book

I just finished reading all but one or two chapters of this book for a class where this was the primary text. I have to say that this book goes everywhere with me and has become a favorite. Compared to the other text books I had this semester (and many others as well), this was a breath of fresh air.

The writing was never dry and it never dragged. What I read really stuck with me and I looked forward to my weekly reading. Also having the exercises at the end of most of the chapters is wonderful for a student for further learning that truly is self-paced. I plan on doing most, if not all of these exercises for further practice. I am definitely going to have to look into Landa's other titles as well.

By Sarah Merchant (Lebanon, ME United States)

Most Helpful Book on Graphic Design

This book is loaded with valuable (clearly stated) information and outstanding illustrations to demonstrate successful creative thinking and targeted solutions.

By Leo Lois (Pennsylvania)

Graphic Design External links

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"Graphic Design" from Wikipedia, the free encyclopedia
"Graphic Design Agency"

Motion Graphic Design and Fine Art Animation

Book Description

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Motion Graphic Design and Fine Art Animation teaches aesthetic visual concepts and practical techniques used by todays motion graphics and animation professionals.

Its cutting-edge layout and rich visuals provide a comprehensive investigation of how images and type are choreographed over time and space, providing artistic inspiration and establishing a basis for individual creative development.

Since the early 1900s, fine artists have embraced the power of animation in motion pictures.

Since the late 1970s, graphic designers have explored motion in the televised medium.

More recently, animation has become a powerful force in interactive digital media.

Today, fine artists and graphic designers have the opportunity (and are often expected) to be animators, as well.

Inspirational and informative, this book is intended for practicing artists, graphic designers, educators, and students who are new to the incredible world of animation both independently and commercially.

This book offers an historical and critical overview of how animation has evolved as an artistic and commercial practice in film, television, and digital media.

It also explores conceptual processes by which fine art animators and motion graphic designers develop creative ideas, and it investigates how aesthetic principles apply to animation.

Jon Krasner offers a thorough investigation of common processes such as frame-by-frame animation, interpolation, and compositing.

In addition, he explains how designers can approach progressive phenomena, such as motion and transition, and choreograph them to enhance artistic expression and conceptual impact.

As film, television, and digital media introduce certain standards that must be honored during production, this book provides innovative solutions for overcoming the challenges often presented by these conventions.

*Engage yourself in a technical and aesthetic investigation of 2D motion graphics for digital media design

*Grow your understanding of timeless design concepts with a straightforward explanation that you can apply to future projects

*See the rich, full-color illustrations of work by leading motion graphic designers and fine art animators

*Play the DVD to view a full motion gallery of international creative work from studios and major designers of the 21st century, as well as interview clips with graphic design professionals

About the Author

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Jon Krasner is a professor in the Department of Communications and Media at Fitchburg State College in Fitchburg, MA.

In addition to teaching, Krasner lectures and displays his creative work in animation, video, and multimedia exhibitions.

He has earned an MFA in digital imaging from Boston University and an MFA in painting from the Pratt Institute.

He is the author of "The Art of Digital Imaging", Kendall/Hunt Publishing, 1997.


Some Review

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almost an all-encompassing motion design book

I have several other animation books and this book condenses most of the information into a well organized and well printed book. I am alos impressed with the DVD that is included as it gives several examples of motion graphics and fine art animation. I am using this book to teach a tim-based media course at an art school and it is a great resource which combines animation and commercial motion design principles in a way that will be easier for students to understand.

The book unlike other book which should really be printed in colour is beautifully printed and bound-not cheap at all. This perhaps explains the price. I do wish however that the author would have included more about some of the early fine art animators like Norman McLaren and Oskar Fischinger. I guess 'Experimental Animation' by Cecile Starr and Robert Storr cover this but that book is black and white and doesn't provide av examples. Overall however it is a good book that takes a slightly new direction.

By o. russell "o. russell" (kingston, jamaica)

Great book for basics and beyond

Maybe like me, you remember the days when Desktop Publishing was in its infancy and millions of ugly pages were created by people who had no talent or experience in design, but did own new software that would let them create those ugly pages very quickly.

But not all designs just sit on a page; they move across screens large and small. And again, as hardware and software become ever more powerful, we're in danger of being deluged with video and motion graphics that suffer from a lack of understanding of the fundamentals of good design and production.

But this book just might keep history from repeating itself. The writer offers insights into the history of motion graphics and then shines a spotlight on groundbreaking examples of more recent work. He talks about concept & design (and even how to come up with good ideas) and then takes you through production and distribution of the work. Some of it is pretty basic, but that's what happens when you're trying to create a book that covers ALL the bases. This guy is apparently a teacher and there's definitely a method to his approach.

And BTW, the accompanying DVD alone is worth the price of the book! It's got a great sampling of work and then the creators of that work talk about what they did and why they did it. You might not recognize the names, but you will certainly recognize some of the images.

If you're looking for a how-to book tied to a specific piece of software, I don't think this book is for you. But if you want a clear and complete understanding of the past, present and future of motion graphics you, this is one is a winner.

By A. Harris "Mulltimedia Producer"

Motion Graphic Design External links

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"Motion Graphic Design" from Wikipedia, the free encyclopedia
"Graphic Design Agency"

A History of Interior Design

Book Description

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Much like the history of art, the history of interior design encompasses numerous styles, movements and the international political and social developments that have informed or challenged its evolution.

This lavishly illustrated book will be of interest to anyone who appreciates interior design as well as antiques, furniture design, textiles, decorative objects and the general evolution of the space where we work and live.

Book Info

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A major survey textbook on interior design, with discussions of the construction, architecture, the arts and crafts, technology, and product design woven into the discussions of some of history's most famous buildings.

Covers all of architectural history from cave dwellings to modern sky-scrapers.

From the Inside Flap

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Second Edition

In its first edition this major survey on interior design by John Pile won the 2001 ASID (American Society of Interior Designers) Educational Foundation/Joel Polsky Prize.

Now in its second edition, A History of Interior Design delivers the inside story on 6,000 years of personal and public space.

John Pile acknowledges that interior design is a field with unclear boundaries, in which construction, architecture, the arts and crafts, technology, and product design all overlap.

These topics are woven together in a fascinating narrative that runs from cave dwellings and temple architecture, through Gothic cathedrals and Renaissance Palaces on to the grand civic spaces of the nineteenth century and the sleek interiors of modern skyscrapers.

Embedded in a social and Political context, detailed discussions of famous buildings, from the Parthenon to the Pompidou Centre, are interspersed with investigations of the domestic vernacularóthe cottages, farmhouses, apartments, and city terraces inhabited by ordinary people.

Primary source quotations are used to provide contemporary perspectives on a wide variety of interior settings.

New to the Second Edition

In this edition John Pile has included a new chapter looking at the interior design history of Asian and Islamic traditions.

The Various paths along which design developed in India, China, Korea, and Japan are explored, together with a survey of developments in Cambodia, Thailand, and Indonesia.

Islamic design is discussed in the context of its wide-ranging religious and cultural significance.

New Material has also been added on Pre-Columbian design history.

The depth of John Pile's survey of interior design is also increased with the addition of 180 new images throughout the book, including furniture, textiles, lighting, and product design.

Finally, this new edition is completed with some examples of new work from across the globe that show how the constantly accelerating pace of development in scientific and technical fields has brought about new directions in interior design history.

With 625 illustrations, 275 in colour.

About the Author

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John Pile was Professor of Design at the renowned Pratt institute, Brooklyn, for most of his teaching career He is the award-winning author of twelve books on furniture, color, drafting, office planning, and other aspects of interior design.

Some Review

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amazing resource!

WOW! beautifully organized and articulated. thoughtful and well-rounded discussion of the variation and evolution of interior design. it was purchased to use as a course resource (on 20th century American consumer culture), but am now tempted to buy my OWN copy.

By Thomas Buch "tomscenic" (chicago)

Usefull For designers

It's a very interesting book, it offers a vew over design from ancient times to ower days. We can follow the developement of design over time. The book is recomended especialy for professional designers.

By Laura Cormos "Bibilica" (Romania)

Interior Design External links

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"Interior Design" from Wikipedia, the free encyclopedia
"Design Agency"

The Photoshop Elements 5 Book for Digital Photographers

Book Description

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Best-selling author Scott Kelby is well known for his plain-English style, his humorous tone, and his unparalleled ability to cut through all the technical jargon that other authors use when writing about image-editing programs.

Here, Scott delivers great techniques on Photoshop Elements 5 that his readers understand and use to make the best possible images.

With this newest release of Photoshop Elements, Scott shows readers how to work with their images like a pro, from importing to organization to correction to output.

Readers will learn all they need to know about the digital photography workflow, as well as the latest secrets of the pros to help them create the best special effects, apply the most useful sharpening techniques, and avoid many of the hassles and problems that are encountered in digital photography (such as digital noise and color halos).

About the Author

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"Scott Kelby" is Editor-in-Chief of Photoshop User magazine, President of the National Association of Photoshop Professionals, Executive Editor of the Photoshop Elements Techniques newsletter, and is technical chair of Photoshop World, the largest Photoshop gathering in the industry.

Some Review

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Very good reference book. highly recommended

Great book, exactly what I was looking for. 1 to 2 page tips and instructions per topic. A great resource and reference type book.

By Richard French "Rich" (USA)

Great book

I have many books about Photoshop Elements because I've purchased this software from the first release. This book is by far the best. Very easy to understand, and immediately use the tips to make my photos come to life. This is without a doubt worth buying. I use it often!

By L. Davis

Degital Art External links

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"Degital Art" from Wikipedia, the free encyclopedia
"Digital photography" from Wikipedia, the free encyclopedia
"Photoshop" from Wikipedia, the free encyclopedia
"Photoshop Elements" from Wikipedia, the free encyclopedia
"Graphic Design Agency"
"Adobe Photoshop Elements 5.0"
"Canon EOS 1Ds Mark II 16.7MP Digital SLR Camera"
"Canon EOS 1D Mark III 10.1MP Digital SLR Camera"