Book Description
With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of Exploring The Elements of Design again presents the very latest in graphic design concepts side by side with some of the best contemporary design work.
Created by two leading designer-educators as a very practical and very visual introduction to the art
of graphic design, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions.Coverage begins with primary design elements
, moves on to the use of color, typography, and imagery, and concludes with an overview of the field of graphic design and related career options.The revised second edition adds new and insightful material on creative thinking, visual problem-solving, and research strategies used to pursue effective design solutions plus Web and New Media applications to reflect the most current media design trends--all designed to prepare readers for success in every aspect of the ever-changing world of graphic design.
Book Info
Text shows how design elements and design principles work together to create effective communication
.Begins with the primary design principles of unity, variety, hierarchy, and proportion.
Includes profiles of successful designers
with samples from their portfolios. Color illustrations. Softcover. DLC: Graphic arts.About the Author
Poppy Evans is an award-winning writer
, graphic designer, and Assistant Professor in Communication Arts at The Art Academy of Cincinnati.She is an AIGA board member for the Cincinnati Chapter, a former managing editor for HOW magazine, and the author of Exploring Publication Design.
Mark Thomas is Professor and Chair of the Communication Arts Department at the Art Academy of Cincinnati, where he has been teaching for 20 years.
Mark has developed courses in design research methods, illustration, and design systems as well as a thesis program for communication arts.
He is a graphic designer, illustrator, and published author who has designed numerous exhibitions, catalogues, and posters for graphic designers, fine artists, and illustrators
.An award winning designer for educational board game design, he holds a U.S. Patent for an educational color demonstration device and method for teaching color theory.
Some Review
An excellent text book
This book was a text book for my college course Intro to Graphic Design. I loved the book. It's easy to understand and provides a lot of great references, instruction and detail. I learned alot about design from this text. This book provides a good, solid introduction to graphic design.
By Rose, (Loveland, CO United States)
This book was a text book for my college course Intro to Graphic Design. I loved the book. It's easy to understand and provides a lot of great references, instruction and detail. I learned alot about design from this text. This book provides a good, solid introduction to graphic design.
By Rose, (Loveland, CO United States)
Great book about design
This book give you a solid base to be a good designer, inside it you can read about theories and principles of design with a lot of real-world pratical solutions.
The book covers the principles of scale, balance, repetition and proximity; the elements of shape, line, size, color, texture, imagery and typography. At the end of each chapter you have a real-world project to do and a list of questions about the chapter.
By Robin Benson
This book give you a solid base to be a good designer, inside it you can read about theories and principles of design with a lot of real-world pratical solutions.
The book covers the principles of scale, balance, repetition and proximity; the elements of shape, line, size, color, texture, imagery and typography. At the end of each chapter you have a real-world project to do and a list of questions about the chapter.
By Robin Benson
Design External links
"Design" from Wikipedia, the free encyclopedia
"Graphic Design" from Wikipedia, the free encyclopedia
"Graphic Design Agency"
