Book Description
Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background.
Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design.
It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
Book Info
Presents hundreds of full-color images & new material in many areas, including alphabets, Japanese & Dutch graphics, & the computer revolution which has impacted all aspects of contemporary design & communications.
DLC: Graphic design (Typography
) - History. --This text refers to an out of print or unavailable edition of this title. About the Author
The late PHILIP B. MEGGS
was a designer, educator, and author.He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine.
He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica.
He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.
ALSTON W. PURVIS is Associate Professor of Graphic Design at Boston University.
During his career, he has worked as an instructor at The Cooper Union and at the Royal Academy of Fine Arts
at The Hague.His photographs have been exhibited in Amsterdam, London, New York, and Paris.
He is the author of Dutch Graphic Design, 1918–1945 (Wiley) and H.N. Werkman
; and coauthor of Graphic Design 20th Century; A Century of Posters; and Wendingen: A Journal of Arts 1918–1932.From the Inside Flap
Under the new authorial leadership of Alston W. Purvis, Meggs' History of Graphic Design, Fourth Edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design.
With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers.
This edition's historic account is an extraordinary panorama of people and events, including:
- The Invention of Writing and Alphabets
- Medieval Manuscript Books
- The Origins of Printing and Typography
- Renaissance Graphic Design
- The Arts and Crafts Movement
- Victorian and Art Nouveau Graphics
- Modern Art and Its Impact on Design
- Visual Identity and Conceptual Images
- Postmodern Design
- The Computer Graphics Revolution
A History of Graphic Design, Fourth Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions.
Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again.
Some Review
Wonderful Book
This book is a great comprehensive history of graphic communication from the cave paintings till today. I'm using it as textbook for one of my classes in college and it is wonderful. It is also beautifully designed.
By Rebeca A. Collazo, (New York City)
This book is a great comprehensive history of graphic communication from the cave paintings till today. I'm using it as textbook for one of my classes in college and it is wonderful. It is also beautifully designed.
By Rebeca A. Collazo, (New York City)
History Of Grahpics
I found that this book is well illustrated and more focused on the history of graphics rather than the technique. I purchased this as a school text book requirement but will be keeping the book for my own personal enjoyment. Book is larger than expected and dates from early cave paintins and their symbolic and graphic relevance through some of the early wood and block prints up to Warhol and current used of design and typography.
By M. Diggins, (D.C.)
I found that this book is well illustrated and more focused on the history of graphics rather than the technique. I purchased this as a school text book requirement but will be keeping the book for my own personal enjoyment. Book is larger than expected and dates from early cave paintins and their symbolic and graphic relevance through some of the early wood and block prints up to Warhol and current used of design and typography.
By M. Diggins, (D.C.)
Grapgic Design External links
"Graphic Design" from Wikipedia, the free encyclopedia
"Graphic Design Agency"
